Once an individual or a firm initiates the process, it runs it’s own course from person to person as does a virus while spreading a disease.
This business strategy popularly known as ‘Viral Marketing’ is an approach to position and enhance the visibility of your content, product or service not just by making it a known entity rather the talk of the town. It is about registering your brand in the minds of people without even trying to do so!
It uses popular social networks, mouth-to-mouth publicity, texts and emails to share appealing and accessible images, videos, messages, posts, pages, blogs and stories. As it goes viral, the information gets promoted to a larger audience in a very short span of time thus making it very cost-effective.
A brand in resonance with demand is quintessential, to create the expected buzz while launching it. Further, the marketing campaign needs to be share-worthy and compelling enough to draw traffic from the target customers. The idea is to spread awareness and entice positive response by making it contagious! When your content goes viral, it’s a sure telltale that you are fishing where the fish are!