Shirley's is a name synonymous with creating special traditional wedding cakes. A pleasure to make your day special with creation to suit occasion like Christening, Confirmation, Matrimony and Holy Orders have been made special with a Special rich taste and flavor that lingers to this day; taste of which will never be forgotten.
The main objective of our digital marketing activities was to increase awareness of Shirley's as a home baker, her online reach and engagement. This versatile home baker, Shirley needed to communicate her message to different audiences, whilst still preserving a integrated approach that would build her brand presence digitally. She wanted to boost up the sales organically, the challenges we faced were as follows:
-The challenge was to drive high sales, whilst also improving brands presence online.
-She wanted to create a boom in the market with her bakery products which were not at all costly and the quality was totally amazing.
We introduced her brand to the digital world. Social media pages were designed to boost sales. We started to boost her treats on Friday's which was a huge success. We gave it a name- Shirley's Friday Treats. With the help of digital marketing we managed to gather a huge amount of data, this data was cleverly used by Alvaro Team to increase the engagement with the customers who had shown interest in her products. Sponsored campaigns were conducted on every Thursday as per the data provided to us.
Under Alvaro’ guidance, Shirley's has become much more renowned home baker and has observed a huge difference in sales and conversion rates. Due to the quality of the campaigns delivered; the client started her website work with us immediately.