Yatri Tours is a one stop shop for all your travel needs. They specialize in flights, cars, holidays and MICE activities. They are avid travelers and their goal is to help you pick and experience a memorable vacation for you and your family. They provide travelling solutions by working closely with you and build a long-lasting relationship.
Yatri Tour and Travels approached us for the website development. Their website was outdated and needed a revamp. “Yatri” was in a furiously competitive space as they are into the business of travels and needed a unique approach to marketing to achieve the required results in the online media. The end goal being to drive traffic, get the brand noticed more. Content writing was the main part for their website, that would increase overall visibility for the longer tail searches they predict converting to sale. They also wanted us to devise a marketing strategy to earn social engagement, social shares, traffic and branding.
The Yatri holiday website already had the advantage of having a good domain age and being an established brand name among travel businesses. The site needed some extensive changes when it came to content as this would help SEO in terms of improving the rankings. A newly devised Keyword research and phrases were put together. By re-evaluating the website Alvaro identified areas of weakness that could be optimized in collaboration with Yatri. Alvaro began by performing a content audit of the existing site and social channels, mapping consumer journeys and comparing them with the competition. All the content and the tone were maintained to reflect the brand value of the company. We also helped them with company brochure and corporate PPT as they were into MICE packages also.
Over time, we have increased Yatri’s online presence. They are enjoying much improved online data insight and understanding, which has led to increase in business growth.