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Let’s face it, the year is 2018 and social media has become a part of our daily lives, and hence thinking we know it all is an obvious statement, right?But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays, do you still think that you’re a social media guru?

Well social media isn’t only about posting stories of what food you had,where you have travelled or with whom you hang out. Digital media is an ever-growing source of entertainment Social media is much more than that. It is capable of making your business if used correctly and also has the potential to break your business if not used

And as it is said “Marketing your presence on social media is equally important or rather more important than creating your presence.”

Enroute de Basic:

What is marketing? As highlighted by the AMA, Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers. Coming back to the basics- social media marketing, it is argued that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. To sum it, up the internet marketing is an added way to generate sales! The two seem to go hand-in-hand. But you may still be wondering, why social media?

"Social networks are one of the fastest growing industries in the world".Moreover you can connect to anyone and everyone in the world with just a click!

This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However with a projected 25.0% annual growth over the next 5 years, it is definitely the time to start investing in social media if you haven’t already. To make it easier for you Alvarosoft. offers a full-fledged social media marketing (pocket- friendly) strategy.

All about social networks:

Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose. Few of the leading networks are explained in brief below, read on to find out:

  1. Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or a bigenterprise, you need to be on Facebook and start engaging with your consumers.
  2. Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of dunk in the dark?
  3. Instagram is a visual platform designed for customers to post, share, and comment as it engages through images and illustrations. As the old saying justifies; a picture is worth a thousand words.
  4. LinkedIn can be categorized as the professional social networking site. Since it largely focuses on B2B marketing rather than B2C.

Google +, YouTube, Foursquare and Pinterest are other social network sites that can’t be missed out on the list. And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views. Should Facebook be worried? I don’t think so. Legend will always stay a legend!

Strategizing it the Alvaro way:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.” We have a petit guide list to aid you strategize better:

  1. Set Goals – Start big and work down. Do you need to increase customer loyalty? Or do you need to create awareness? Etc.
  2. Know your target audience – Don’t just use demographics but expand with psychographics. Cause not everyone thinks alike.
  3. Social Media – Decide on which digital platform will help you connect with your audience. Will this take the form of a blog, video, podcast etc?
  4. Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.
  5. Measurement and Testing – What does success mean to you? You need to constantly analyze your social media strategy to understand how effective it is. Engage with your audience; find out what works and what doesn’t. Change what doesn’t work.

Or instead contact Alvaro Soft and let us do all the hustle.

Bearing the fruits of social media:

For some of you, investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However for the others, who are still contemplating diving into the social marketing end, look no further than the following facts. Social media marketing increases your brand’s awareness. 78 % of small businesses use social media to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services.

Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence. Need more help on how to validate your brand? Check out our branding blog. Social media marketing has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the brand to others.

When the entire nation is going digital from the currency to all the systems, then why should your business lack behind?